As we are approaching January’s halfway point, the nostalgia from New Year celebrations is calming down. It is now time to look forward and do so by looking forward to one of the most anticipate events of the last few years. The Olympics.
I, for one, am indifferent to this fortnight of sport. I honestly cannot make my mind up whether it is worth the billions of pounds of investment or if it will flop and embarrass the UK on the international stage. Whichever side you are on, the simple fact is that the Olympic games are going to happen and we are stuck with it.
So what are we to expect? Well, a skip load of advertising for starters. The government will, understandably, want to advertise the Olympics to within an inch of its life. Or our life, whichever gives in first.
So that will probably mean discomforting celebrity endorsements and soppy commercial promotion. It will also be the only thing we see on slow news days. Updates on how the building is going; how all the training is working out, that sort of thing.
Don’t misunderstand me here; I am less than cynical about the Olympics. As I said before, I’m indifferent. The Olympics – if nothing else – will certainly prove useful for companies in promoting themselves. Advertising their brand by showing their support for the event of the year.
The business’ concerned with sport will be the most likely to use the Olympics to their promotional advantage, which is why we have rustled up something to give you a hand.
The Aqua Skin Sports Bottle is a re-usable product. The material is BPA free, freezer friendly and comes with a stylish metal clip for easy attachment to sports bags. This product is an affordable way to offer a promotional gift that is Olympic theme friendly, useful to the recipient and a great way to promote your brand.
