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World Cup Promotions
The world and his wife are aligning themselves with the World Cup, with some clever branding from a wide variety of businesses. The latest company to jump on the brandwagon is Nestle’s Kit Kat, who...
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Trouble Brewing at FIFA
I can’t believe they have nothing better to do, but FIFA is investigating whether their sponsorship rights have been breached by a brand of English ale. Striker, made by...
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Stadium Sponsorship
One of the most prized assets for sports teams is the name of their home ground, and a massive benefit for a sponsor to have its brand inserted in the name of a stadium hosting FIFA World Cup matches....
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Strawberries & Cream
If you’re a tennis fan, you’ll know doubt have enjoyed the spectacle of Roger Federer avoiding one of the biggest upsets in tennis history as he came from two sets down to beat Alejandro Falla at...
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Sportswear Deals
Promotional sportswear is big business in the corporate gift industry, having your school kids football team all kitted out with their own branded kits, will make them feel much more professional....
View ArticleSuppliers revealed for Olympics
The latest selection of official London 2012 Olympic merchandise has been unveiled by the London Organising Committee of the Olympic Games and Paralympic Games. Using the vibrant colours of the...
View ArticleBowled Over With Packaging
We love bespoke promotional products here, and we have noticed that Brylcreem has launched a limited-edition cricket-themed pack to coincide with the start of this winter’s Ashes Test series in...
View ArticleBespoke Medals
The Royal Mint has won the contract to produce athletes’ medals for the London 2012 Olympics. The clutch of gold, silver and bronze medals will be produced at the Mint’s headquarters in Llantrisant,...
View ArticleOutdoor Gear
The latest piece of high-tech kit due to be issued to all British forces deploying to Helmand already has a nickname. It is known by the troops who have tested it as the “combat codpiece”. The name may...
View Article2012: I Guess We Better Start Getting Used To Those Five Rings…
As we are approaching January’s halfway point, the nostalgia from New Year celebrations is calming down. It is now time to look forward and do so by looking forward to one of the most anticipate events...
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